Maor Freedman: graphic designer. print; web; brand; type; motion.



About

Books and print; Posters; Music artwork; Web; Title design and motion; Exhibition design; Visual identity; Type design; Other stuff and personal projects.


Incubator

A sans-serif display typeface, designed as a personal project in 2024-2025. It is based on the lettering appearing on the cover of the first album by Israeli new wave/post-punk band HaClique, “אמא אני לא רוצה להגמל” (Ima Ani Lo Rotze Lehigamel). Reminiscent of a slanted version of the classic typeface Haim, it evokes 80’s concert posters and graphics surrounding the era’s music scene.
I wish to thank Dan Sarid, who contributed several suggestions that greatly improved the font.


Type design

© Maor Freedman 2025
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